Hello, my name is

Isabel Casanova

Product Design Leader based in Barcelona, shaping teams, strategy, and complex digital products.

Product Design and UX leader with 15+ years of experience leading teams and shaping complex digital products and services across B2B SaaS, finance, enterprise, media, and service environments.

My background spans product, product design, service design, and strategy, giving me a broad perspective on how digital products are defined, built, and scaled. Throughout my career, I have partnered with multidisciplinary teams across Europe and North America, helping organisations bring greater clarity, consistency, and impact to the experiences they deliver.

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